Transforming your radio station into a radio brand may be
the single most important thing you can do to ensure your
success. Brands build equity in everything they do. Radio
brands become more valuable and important to the listener.
A radio brand takes root in the mind of the listener, not
on the drawing board at corporate. Brands have to do with
the intangible part of your station, not the
tangible features of the format.
Goodratings helps new and established radio stations
develop their strategy for creating a remarkable brand. The
process begins with a group planning workshop, a half-day
session culled from the strategic excerisies and practices
of the top brands in the world. During and after the
workshop, we work to identify brand values, personality,
and positioning, as part of a comprehensive brand plan that
will ultimately differentiate your radio station and
strengthen its connection with listeners.
Our brand strategy process culminates in a brand book. This
document succinctly discusses the relevant information
about your brand in a way that will educate and inspire its
reader (even those who weren't part of the strategy
process). In this way, it acts as a guide for employees and
creative partners who enter the world of your brand.
