Tommy Kramer Coaching Tip #605: A Challenge for You in 2025

Okay, we’ve gotten Christmas and New Year’s over with, we’re all going to try to lose 10 pounds, and now we have to settle down and go to work.

So here’s a challenge for you in this next year: Try something different; something you’ve never done before.

I don’t mean skydiving or spelunking. I mean try something different on the air.
Maybe it’s creating a little feature in the Production room – a parody commercial, or a parody song, or a parody of your own show. SOMETHING that isn’t the same old stuff you have in your bag of tricks.

It could also be something you do in a different (or adjacent) format, like a blog or a podcast. STRETCH. LEARN. Take a chance, for Pete’s sake.

If you never try anything new, you’re already a Brontosaurus.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2025 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #603: Don’t Confuse “the Buzz” with What MATTERS

It’s easy to settle for the low-hanging fruit, in terms of Content. What “the Buzz” is may be the 34th most important thing today to your audience.

Don’t ever confuse “the Buzz” with what actually matters. Resist the easy path. Don’t ever let the headlines, or some Buzzfeed article keep you from seeing what’s top of mind – TODAY – to your listeners.

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Frost Advisory #747 – The Beauty Of Christmas, Through The Lens Of Our Format

The Christmas season brings out the best in our format. More people tune to our stations than at any other time of the year, some stations topping a million listeners per week, once unthinkable in our format.

Many stations do their best job of connecting on common values with stories of hope, forgiveness, and fresh beginnings. Over the last several weeks I have heard some amazing stories and songs.

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Frost Advisory #745 – A New Listener’s Perspective During Christmas

At church yesterday I sat next to Warren. Warren is 50 years old and had never been to our church. In fact, Warren had never been to church.

I learned that Warren is a recovering drug addict and alcoholic and now has sclerosis of the liver. He was sitting next to his mother Maggie who had prayed for him for many, many years. Maggie held Warren’s hand like I imagined she did when he was a little boy.

Sitting next to Warren gave me a fresh perspective of a place so very familiar to me – my own church – for twenty years. I am on the inside getting a glimpse of what it looks like from the outside.

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