Tommy Kramer Tip

Tommy Kramer Coaching Tip #664: Not Boring

A few weeks ago, I gave you a tip to generate more phone calls, or social media response – whatever you want in terms of listener feedback and participation.

I purposely didn’t address an inconvenient truth: if you’re not getting reaction, chances are that you’re just boring.

So, you need to become NOT boring.

Here’s how: be curious. Instead of blah-blah prep sheets or “bits” that are just things YOU want to do, look for things that will provoke an Emotional reaction from the listener.

It may be something as simple as why a certain road under construction is taking too long, and people are late for work as a result, for example. Something that the listener is experiencing today; not just some “click bait” article.

Being thought of as ‘interesting’ is usually just being AWARE, then articulating that on the air.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2026 by Tommy Kramer. All rights reserved.

Frost Advisory

Frost Advisory #808 – Artificial Or Authentic?

Reckon’ I hear the term “artificial” dozens of times every day. I understand why.

Artificial intelligence is the shiny new object that catches our eye, and that’s probably legit. In the next season AI will impact our lives in ways we can’t even imagine. Many of those ways will likely be positive. Some may not.

But as programmers it is important that we not allow the shiny new object to obscure what listeners really value.

That is authenticity.

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Tommy Kramer Tip

Tommy Kramer Coaching Tip #663: Sounding Smart

If you make grammatical errors, like mangling the object of a preposition (“Between her and I,” instead of “between her and me,” for instance), that shows a level of education that isn’t high enough.

We’re supposed to set the standard. We’re supposed to be the one person in the group who’s the best conversationalist, that uses the fewest words to make a point, that uses the right words to express your emotions, and can generate enough friendship and excitement just to hear what you have to say – the person who’s welcome in any conversation. THAT’S the goal. Continue reading →

Frost Advisory

Frost Advisory #805 – The Things We Think Are Important: A Lesson From The Game Of Golf

The frosty weather this week in Florida (it was 25 in Orlando this morning) gave me a hankering for getting back out on the golf course.

So, I met buddy Charlie to give me a golf lesson. He’s a really good golfer and I’m not, although I do have rather nice looking golf shoes, if I may say so myself. When I arrived at the driving range Charlie quickly handed me off to the golf pro, Lee, with a cynical “he can help you more than I can” quip. In only one hour Lee improved my golf swing significantly.

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