The launch of Artemis II was a really big deal in Florida where I live. After all, it was the first crewed flight beyond low Earth orbit since the Apollo program before most of us were even in high school.

They estimate that almost half a million folks watched in person from the Space Coast. The launch could be seen in backyards and roadways all the way from Jacksonville to West Palm Beach and throughout Central Florida.

Everyone was talking about it. (The photo is of a rocket launch seen from my front yard).

Rarely do you hear guys brag about their urologist. Based upon the bumpy road I’ve had the last several years in that medical department I’m eager to brag on mine. (I’m fine now. Thanks for asking).

My recent annual exam went swimmingly wrapping up with “the glove.” In the man-to-man chit chat that ensued I awkwardly asked, “How can you do this procedure every day of your life?”

Rumor has it that there are more “religious” radio stations than any other format category. Rumor also whispers that those religious stations have fewer listeners than any other. I don’t like those rumors.

But having been involved in the CCM format for more than 25 years I suggest that there is something we might learn from Easter.

What do you see in this picture?

Some will just see four guys and a lady standing on the curb. Not a very compelling picture, either, with the faces of the lady and the guy in the blue jean jacket not even visible.

Others will recognize those four lads as the Beatles, but don’t realize the photo’s significance without the context of when it was taken.

Here’s a clever tip that can help you figure out a couple of things that are really important.

1. WHY. Why is this something on your station in the first place? Maybe it’s a piece of content from your morning show team. Perhaps it’s a promotion or marketing campaign. A news story, a weather forecast. You get the point.
2. HOW. Is it done in a way that effectively communicates the moral of the story? Bad stations choose content poorly. Great stations do content that reveals, even in subtle and indirect ways, the purpose of the station.