Imagine this. Your radio station goes away. Protests flood social media. People start petitions to get your station back. And get this; the people who start this movement are people who DON’T even listen to your station.

In the book “Deep and Wide,” Andy Stanley shares his hope that the church’s presence be good for the community, even viewed that way by those who don’t attend. He shares his desire that the church is seen as such a good neighbor that people would miss it if wasn’t there.

There is no better time than this current coronavirus pandemic for Christian radio to be a good neighbor.

In his book “Know What You’re For,” Jeff Henderson shares that most businesses see their customers as fans in the stands rooting for the business. His suggestion is transformative. Imagine your customers are on the field and you’re rooting for them.

We’re really good at talking about ourselves, how “real” we are, and what we want from our listeners (“help keep us on the air”), but frankly, we often fall short in demonstrating what our listeners and our local community mean to us.

I’ve heard some remarkable radio this past week.

I’ve heard stories of the helpers, whether those in hospitals and research labs, or those restocking grocery shelves late at night, or those knocking on a neighbor’s door to see if they are okay. (Our neighbor’s daughter is quarantined because she flew in from London).

I’ve heard radio stations stop what they usually do to put their “flag in the ground” and share faith in inspiring and practical ways.

“When the story of COVID-19 is just a story we tell let’s make sure our stories are stories worth telling.”

Andy Stanley

I’ve heard fresh perspectives in contrast to what is heard from mainstream media, perspectives that can actually be helpful to people.

When I was growing up there was a television station in Dallas that kicked off the 10 o’clock news with, “It’s ten o’clock. Do you know where your children are?”

Despite being an ABC affiliate, which was the third place network in those days, Channel 8 always dominated the news ratings. Many of their news anchors were on Channel 8 for decades!

Trust.

Trust is not impulsive. Trust can only be built over time. Trust is built with a mindset of a farmer, not that of a hunter. Plant, tend, plow, fertilize, weed, repeat. Build relationships and be there when they need you.

What is your station’s role while the Coronavirus is in the headlines and impacting your listeners’ daily lives?

Consider three things:

It’s simple. There are only two things in the design of a music radio station. There’s the music, and then there is everything that isn’t music. 💡

In the design of a successful station the music serves one purpose. The “everything but music” is designed for another purpose.

💡!

How a program director designs each will have a transformative impact on the station’s success.

Let’s talk about the everything else.

So, what did you do with your extra time on the extra day?

“How did it get so late so soon?
It’s night before it’s afternoon.
December is here before it’s June.
My goodness how the time has flewn.
How did it get so late so soon?”

Dr. Seuss

In our business time IS what we do. We sell time, we fill time, we announce the time. Whether our vernacular is “time spent listening” or “average weekly time exposed” we are in the business of time.