In the last couple of weeks Hurricanes Helene and Milton have upended lives and property in the southeast USA. Having lived in the Sunshine State for over three decades I know how Floridians can transform into amateur meteorologists binge watching The Weather Channel. It’s never a good thing when you see Jim Cantore standing in your front yard.
We can learn a lot from The Weather Channel…
Continue readingContent is definitely what I get asked about most in sessions and in radio seminars. And since it takes a long time to get people who haven’t seen how easy it is to catch on, many times I give them an overview – a lesson I learned from watching the great comic and actor Steve Martin over the years.
Continue readingBelieve it or not we’re just a few weeks from radio stations flipping their programming upside down by playing some amount of Christmas music. The logical thinkers dip their proverbial toe into Christmas music like thoughtful grown-ups. Others jump in whole-heartedly like adolescents into a frigid lake.
Christmas music programming. Is it good or bad? Right or wrong? Harmony in the hallways?
Continue readingAn interesting point came up in a recent session came from an air talent I’ve worked with for years. She was talking about how a break can go wrong if you’re not sure of how you’re going to start. This was my feedback…