Tommy Kramer Coaching Tip #603: Don’t Confuse “the Buzz” with What MATTERS

It’s easy to settle for the low-hanging fruit, in terms of Content. What “the Buzz” is may be the 34th most important thing today to your audience.

Don’t ever confuse “the Buzz” with what actually matters. Resist the easy path. Don’t ever let the headlines, or some Buzzfeed article keep you from seeing what’s top of mind – TODAY – to your listeners.

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Frost Advisory #747 – The Beauty Of Christmas, Through The Lens Of Our Format

The Christmas season brings out the best in our format. More people tune to our stations than at any other time of the year, some stations topping a million listeners per week, once unthinkable in our format.

Many stations do their best job of connecting on common values with stories of hope, forgiveness, and fresh beginnings. Over the last several weeks I have heard some amazing stories and songs.

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Frost Advisory #745 – A New Listener’s Perspective During Christmas

At church yesterday I sat next to Warren. Warren is 50 years old and had never been to our church. In fact, Warren had never been to church.

I learned that Warren is a recovering drug addict and alcoholic and now has sclerosis of the liver. He was sitting next to his mother Maggie who had prayed for him for many, many years. Maggie held Warren’s hand like I imagined she did when he was a little boy.

Sitting next to Warren gave me a fresh perspective of a place so very familiar to me – my own church – for twenty years. I am on the inside getting a glimpse of what it looks like from the outside.

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Frost Advisory #744 – Sharing Your Station’s WHY This Christmas

Every Christmas for the last several years I’ve thrown a few coins into the Salvation Army bucket down the street at Hillcrest Food Market. But not this year. Nope. They’ve changed their bell ringer. The guy standing outside the store ringing the bell is different this season, and I’m upset!

Ludicrous, isn’t it? Obviously, no one would stop donating to the Salvation Army because Fred replaced Ted at the bucket. That’s because…

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