Tommy Kramer Tip #94 – Local, Personal, or Both

This might seem obvious, but listen to stations around you and you’ll realize how few people have been coached to do it.
Sure, you’ve heard that we want to be local—if possible. Of course, syndicated shows can’t really connect that way.
And the really good Consultants and Talent Coaches are always trying to get jocks to be more personal. (Although teaching someone exactly how to do that is a different matter.)

But these shouldn’t be thought of as mere suggestions. I contend that every Content break you ever do should have a degree of Local and/or Personal in it. And when you think about it, Personal is the MOST local, because it doesn’t depend on street names or buildings. It lives in the heart.

There should always be some ingredient of what you think about the subject or what you feel about it. That’s what creates a definable human being—a neighbor, as opposed to just another voice giving out data on the air.