So, what do you think about Donald Trump?

My guess is your response is something other than tepid.  Love him or hate him but you can’t ignore him.

“He identifies what the base feels and thinks, and then gives it expression.” Kathleen Parker.

This particular political writer’s comment was in the context of a criticism, but there is something to be said for giving expression to what your base feels and thinks.

When was the last time your station got the kind of response Donald Trump is getting?  In other words, when was the last time your station gave expression to what your listeners feel and think that it resulted in a standing ovation?

My talented friends at The Fish in Atlanta recently granted a Christmas Wish to Dee, “a victim of a marriage gone wrong.  She escaped with three kids and nothing more than the clothes on her back” read my friend Taylor Scott.  The station had over a hundred thousand views within the first few hours on Facebook and YouTube.  That, my friends, is a social media standing ovation!

Why?  Because it tapped into what their audience feels and thinks.  Compassion and lending a helping hand are core values reflected by the station.

Who’d da thunk it?  Maybe Christian radio can learn a thing or two from Donald Trump.