Here’s a quick way to measure or grade your on-air performance: Is what you’re saying something you’d say at a backyard barbecue to a person you just met?

If it’s not, then why are you saying it?

“Too inside” is a disease. You potentially have a new person tuning in for the first time right now. What are you going to say to welcome that person in? And more importantly, what will you say that compels that person to stick around today, or come back tomorrow?

The simplest, shortest break you do may the one that catches that listener’s attention; that makes him or her think, “This person is like me.”