Most air talents talk about “it.” A great air talent talks about us, and how “it” affects us.

Many air talents struggle for Content, but you can see Content pretty much everywhere if you think about how to make “it” about us, and if you do it the right way.

And the right way… is always to tell stories that paint pictures.

This doesn’t just apply to obvious “do Content here” breaks. Painting a picture can actually be done in a very few seconds.

Example, from comedian Rodney Dangerfield – “I told my dentist my teeth were getting yellow. He told me to wear a brown tie.”

Without diving deep into these two areas, you can be good, but you’ll never be great. Skills are one thing; nuance is a different thing altogether.

It takes a little brain work. Forget about your voice; forget about trying to force a punch line in, and explore how to pull people toward you (in as few words as possible; we’re busy).