“Content Creator” may be a new title to the You Tube/TikTok generation, but to those of us in radio, it’s been part of our lives for a long time.

So, if you’re just starting out in this business, or if you’ve been around for a while and want to refresh and refine your Content, it boils down to two options:

(1) Be of Service. This can be about where to get relief from the heat in the dog days of Summer, helping out storm victims, or simply sharing what the station does that makes us a part of our community.

(2) Entertain me. No matter what format you’re in, if there’s not true Entertainment Value in your show, it’s going to be really difficult for people to become fans.

Filter everything through those two goals, and do your best in both.

(And remember, you can even accomplish both at the same time.)