One of the biggest challenges these days (as always) is Content.

There are lots of questions that help you put it together – Is this top of mind?  Does the listener actually care about it?  Do you have anything to offer on this subject that’s unique, and not just what everyone else will do?  Where are you going with it?  Is there a chance that it could lead to listener feedback, or is just a one-off thing? … etc.

But these leave out what I consider to be the most logical question to ask yourself:  Is this something you’d say at a barbecue to a person you just met?

If not, why are you saying it?

This will not only quickly cut to the chase as to whether it’s valid Content or not, it will also (hopefully) shape the LANGUAGE that you use, how you get to it, how you edit it, and most importantly, keep you from sounding like a disc jockey and more like a real person.

No one is enjoying hearing people read crap off a computer screen or someone’s stupid Facebook post on the air.  Dig deeper if you want to be great.