People are searching. Many feel bombarded with negativity and bickering, particularly in the media. I know people who have turned off TV news and avoid rants on social media. As a result people are literally searching for something good.
Every year Google compiles a list of the most searched for words of the year. In 2018 more than ever the world searched for good.
Good things in the world
Good news
How to be a good citizen
Good things to watch
What makes a good role model
What makes a good friend
Good things in life
“If you define the problem correctly you almost have the solution.”
As we make a fresh start in 2019 your station has the opportunity to be what people are searching for.