Tommy Kramer Coaching Tip #608: WHY Revealing an Emotion Works

A LOT of time is spent in my coaching sessions dwelling on the Emotion behind what the Talent says, rather than what the subject matter is.

Here’s why:
Emotion is the only thing that people respond to without conscious thought.

Please read that last sentence again.
Now think about your air work. Are you just passing out information? If you do give an opinion, are you showing what you FEEL in addition to what you think?
(Remember that revealing an emotion doesn’t really take a whole lot of effort. It can be done with just the tone of your voice, or a change in volume.)

We hear the word “authenticity” being thrown around a lot these days. Well, Emotion is at the core of that, because to really connect with the listener (which is the whole point of broadcasting), you need to have the Listener FEEL something when you talk.