Tommy Kramer Coaching Tip #613: Collaboration, and the Downside of Sharing Content

Collaboration is one thing. Sharing Content can be a whole different thing. Let me explain…

Collaboration, in terms of sharing Content ideas with a friend is fine. I’ve encouraged many people to collaborate with another air talent to brainstorm together. It can be a real healthy process, not just for the ideas themselves, but what it fleshes out through each person forming their own take on them. Often, they learn things from each other that they might not have learned on their own.

However, “sharing Content” is a different animal, and has now morphed into an area that can be merely generic and lazy.
I recently heard that a bunch of air talents even share phone call audio.

Why? Are you so boring that you can’t generate phone calls from your own area?
Do you think the listeners are so stupid that they can’t recognize an accent, or a lack of one, that says “this caller is not from here”?

When I was on the air, back when dinosaurs ruled the Earth, if I had a great caller, you would NEVER get that audio to use on another station. When did we get to where we don’t compete anymore?

You want a raise? Be GREAT.