We’re in a world of numbers now.  Sabermetrics dominate Sports.  Take baseball, for example.  “He hits .372 against left-handed pitchers with men on third base and less than two out when it’s raining…”

Well, okay… but that’s not predictive.  It’s just a measurement of what ALREADY happened.

The REAL odds are this: every time you step up to the plate, it’s 50/50.  You’ll get a hit, or you won’t.  This MATTERS, and it’s why Sports is such a great teacher, because every player or team will have its day sometimes, no matter what the percentages say.

You’ve got an incredible opportunity in radio, because every time you open the mic, the odds are dead even.  You have a really good chance of saying something that’s cool, entertaining, or informative – not just “blah.”  (Queen called it “Radio Ga Ga.”)

To continue the baseball analogy, you can’t get a hit if you don’t swing the bat.  TRY SOMETHING.  Phrase it uniquely, or come up with a “camera angle” that’s NOT like every other air talent would say.

If you do, you’ll have a great career.  If not, you’ll just be a noise in the background.