One of the main things I deal with as a coach is getting air talent to sound more natural.  Especially to younger demos, sounding “like a disc jockey” isn’t what they want to hear.  But that’s not all there is to it.

There are lessons everywhere, so here’s one with a visual aid.  It’s a YouTube clip of Carole King and James Taylor doing her song “Will You Still Love Me Tomorrow”…

Two “old pros” pretty much knocking it out of the park, with what I think may be the best song ever written about teenage girl angst and hopes.  King and Taylor seem totally relaxed and the performance feels very natural, but it’s also EXPERTLY nuanced.

People work hard to attain that level in both of those areas.  So remember, it’s not enough to just be natural; there also has to be attention to Performance.