One of the most powerful building blocks in becoming a great talent is not wasting words.

It’s kind of like learning to drive.  On one side is the curb – saying TOO little, so nothing was said that made your Content “pop.”  On the other side is the double yellow line – belaboring a subject where there’s nothing new left to say, but you’re still talking.  That’s a head-on collision waiting to happen.

The cure: prep to where you get what you want to say down to the most concise form possible.  Then just let it “breathe” a little when you do it on the air.