What you bring to the table besides your voice and the ability to read things off a computer screen is what decides whether people actually listen to you or not. Here’s a tip taken from a recent coaching session recap:

Keep on sharing. What you have in common with the listener is what brings her/him a step closer. Always bringing the listener closer makes the station a star, and each Personality a star.

The rest of the time, it’s just about being a good ambassador for the station, and being a good voice actor.