Ideally, you’re doing a Show.  (Not just a ‘shift.’)

But at least, you should do a Visit.

…and if you’re just reading liners, promoting stuff, and intro’ing songs, you’re doing… nothing.

As I wrote about in the last tip, the goal should be both a Visit AND a Show.  That’s what I coach, because historically, that’s what works the best.  The combination of both of those elements will compel people to listen.