On last week’s show I shared how a job transition 30 years ago became a learning experience that has impacted my perspective and attitude even decades later.
Some context. My experience at that time included two decades on the air, the latter half at some big stations in big markets, and more recently as the programmer of a top 5 station in a top 5 market. Due to a station sale, I found myself in a role with the new company that was neither specifically on air nor programming. I was glad to have a gig but, if honest, didn’t initially realize the value it would have in my career.
I had a choice. I could either view my skill set in the rear view mirror or I could embrace a spirit of learning; a new format, a new role, and the vision for a new kind of radio station. The choice was made easy for me because of the people and the project. I was surrounded by major market pros and we were learning a brand new format, and we were learning it together.
“Humble people embrace disruption because they know that their strength is around learning and growth. It’s not about what they’ve always done.”
Tom Ziglar
To become a learner…
Consider how your perspective has changed in the last few years. If it hasn’t – at least a little – you’re likely not learning. My perspective on what makes our format successful has changed significantly from twenty years ago. At one station we joked that to a certain executive it was still 1986 because he had stopped learning.
If you’re a programmer, what you would do differently if your station was just launching today? What do you know now that you didn’t know then? Our lives have changed the last two years. How has your station changed to stay relevant?
If you’re an air talent, try something you’ve never done before (with your PD’s blessing). Understand that you’re in the creative business and creativity requires change. Your best show is ahead of you.
“People always say their newest album is the best they’ve ever made. That should be the case. You should get better at this.”
Vince Gill
If you recycle the same promotions and marketing from year to year, consider at least one element you can freshen. Think new and improved.
“If you leave a thing alone you leave it to a torrent of change. If you leave a white post alone it will soon be a black post. If you particularly want it to be white you must be always painting it again; that is, you must be always having a revolution.”
C. K. Chesterton
This Frost Advisory is dedicated to John, Scott, Rick, Dan, Johnny, Toni, Katie, A.W., Stubie, Henke, Dave, Jim Bo, and all the talented team that launched Young Country Dallas 30 years ago. You can put your boots in the oven but that don’t make ’em biscuits.