“The most listened to Christian radio station in America.”
My first day in the station I suggested that they eliminate that positioning line. In our format, EGO is counterproductive. Humility is a virtue. Serving others is a primary value.
Inside thinking is the default of every station, because we’re all inside!
A television station in my town has marketing campaign based on their 25 years on the air. It includes various notables of their network congratulating them and lauding that they are “the best station in town!” One network celebrity (whose initials are Jimmy Fallon) says, “it’s the best station in town, and the best station in any town.” I’M NOT MAKING THIS UP, as Dave Barry would say.
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