The “leaky bucket.”
That’s PPM-talk for stations losing listeners by tuning away or turning the radio off. The traditional thought is that it is easier to keep listeners than to get them back. And darn logical that is, I reckon’!
But that’s only half the story. Or, should I say, two-thirds.
A recent study of 37 million listening occasions conducted by Coleman Insights and Media Monitors found that…
Continue reading“Nearly two thirds of radio listening occasions are the result of a consumer turning on the radio, listening to a station and turning the radio off.”
Inside Radio