Jeepers! The fact that there are even 629 of these Frost Advisories (every week for over a dozen years) might suggest that there is a lot to this programming stuff. I reckon’ that’s so, and I love discussing higher concepts with smart people, but I also know there are some simple truths.
A simple truth is that there are only two distinct elements to programming a radio station.
Music and words
These are the only tools we have to impact lives, achieve ratings, to make revenue goals, or to hang gold records in the lobby to show visitors that we are really, really a neat station.
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