If you want to get to know someone ask them about them.
If you want to build a relationship with someone ask them to tell you their story.
A successful radio station is one that builds a relationship with its listeners. The station understands who they are, what they care about, what connects them to others.
It’s called common ground.
It’s the basis of every affiliation in our lives. It starts with family. Then age and gender. It then branches out to school; then class (who was your first grade teacher?); then school groups. (I was a Thespian, don’tcha know!) Then friendships develop.
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