Programming a successful radio station can often seem like jumping on a moving train. It’s challenging enough for a programmer to simply find time to listen to the station or meet with the air staff, much less actually plan the next event.
We’re often so busy with the urgent that we don’t take the time to think.
At Mark Ramsey’s recent Hivio conference I heard filmmaker Emma Coats share that the process of creating a great story often involves discounting the first thing that comes to mind. That’s because the first thing is seldom the unique thing.
The more you drill down, the closer you’ll get to the big idea.