It’s always been an issue, but it’s even more pronounced today, with “cookie cutter” formats so prevalent.

The sad truth is that to most people, most air talents sound pretty much alike. A bit loud, a lot of gab, sort of “announcer-ish,” usually just pretty much what we’ve always heard and gotten used to.

Digest this thought, please. We all sound alike – until we don’t.
Here’s the question: What makes you different?

If you don’t know, find out. If you can’t hear that you sound typical, get a coach. Remember that the point is to be YOURSELF, not just another “voice saying words.”

NO ONE will notice you until you do.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

The best conversations – whether that’s between you and a listener, you and a guest, or you and a partner in a team show – are made of SHORT sentences.

The longer the sentences, the more the boredom factor is going to set in.
We live in a hummingbird-attention span generation right now. Everybody texts. (And we don’t even text full WORDS. We don’t have time to put “OK.” We can only type “K.” That extra letter just saps our energy.)

Think about this, because chances are, if I listen to your show today, I’m gonna hear you talking in sentences that are much too long and bore people to death.

Or maybe not. You could be really great. But you probably still need this tip as a reminder.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

If you’re old enough, you remember the ad campaign McDonald’s used with a slogan, backed up by a beautiful jingle: “You deserve a break today…at McDonald’s.”

That simple statement of BEING OF SERVICE to you – giving you a “time out” from having to go home and slog through cooking a meal – was, to me, the simplest and most effective Strategy they ever had. And suddenly, after years of imprinting that thought in the customer’s brain, they went on to some mindless fodder like “I’m Lovin’ It.” (Gee, thanks for the mid-bite review.)

You see, the thing is, people want to be acknowledged, to have worth, to be seen as more than just another customer in the drive-through line buying a fish sandwich.

So, ask yourself if your station is Being Of Service to your listeners. And then ask yourself if what you’re saying on the air or in your Imaging makes that clear.

You should want to make the listener (or the customer, if you were McDonald’s) feel like your first thought is to make their life better.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.