It’s a shame that so few music stations do a good job of giving the weather forecast. An air talent clonking through it like it’s the biggest chore in the world is a drag, but by far, the more irritating form is the person who has to give every single little detail. Let me help you with this…
UNLESS YOU’RE FACING SEVERE WEATHER, the forecast should be short and sweet. What’s the high today, the low tonight, maybe the high tomorrow, and tell me if it’s going to rain (or snow). That’s it.
In the last tip, I talked about how the old Jack Benny formula (giving each member of the cast or a guest the spotlight) applies today.
Let’s take it one step further – how a slight modification of that principle is the secret to being a great team show. Continue reading
If you’ve never heard it (or seen his TV show on some classic channel), the Jack Benny Show was groundbreaking in its day. And it still has a basic formula that I assure you WILL work today: he made everyone else the star.
Whether it was his announcer, his wife, a singer, a guest, or any other cast member, Benny was quite willing to take a back seat. He never minded being the butt of a joke, overshadowed by another comedian, or made to look like a fool.
Music format or Talk format – it doesn’t matter. There’s a real art to creating a phone call “culture” – which I’ve written some about before. But the actual taking of a phone call (or airing one live) can often be messed up in the first few seconds.
Here’s how to avoid that, in two easy steps: Continue reading
Brevity is the most useful skill you can develop.
Sadly, instead of brevity, we often get bloviating. So let me help you with what I recently wrote in a coaching session recap…
Thinking “How few words can I use to say this?” is the road to brevity. As you police yourself to get rid of repetition and edit yourself better, your longer breaks will actually stand out more, as a result. (Funny how that works.)
Here’s a quick way to measure or grade your on-air performance: Is what you’re saying something you’d say at a backyard barbecue to a person you just met?
If it’s not, then why are you saying it?
“Too inside” is a disease. You potentially have a new person tuning in for the first time right now. What are you going to say to welcome that person in? And more importantly, what will you say that compels that person to stick around today, or come back tomorrow?
The simplest, shortest break you do may the one that catches that listener’s attention; that makes him or her think, “This person is like me.”
Moods matter. Some shows I’ve heard recently have one – but ONLY one.
We’re humans. We have moods – all sorts of different ones, each day. So, the challenge for you is to not just plaster on a veneer every day, but to have a definable mood to each show.
Tip: Reflect the mood around you – what you feel at home, or when you stop at a store for coffee, or at the place where you work. Feed off that. Let it guide you to be in step with the Listener.
When I sense that you feel what I’m feeling, we bond. And as I always say, we’re not paid by the word; we’re paid by the connection.
Here’s a quick check of your Content: I believe that all that matters is what matters.
If you’re just doing “fluff” bits, even if something creates a chuckle, it’s not necessarily gonna make someone come back tomorrow. But that person probably will if you’re the best at talking about what matters to him or her.
“Ear fatigue” can be caused by many different things. I want to refocus on one that I’m hearing way too much – the “one set speed” delivery.
It doesn’t seem to matter if the song is “having a stroke” fast or “worm crawling” slow, the air talent is at one speed all the time. No variation. It’s boring. That person is a time filler, rather than a true personality.
Years ago, when I was riding my Brontosaurus to work, I was paired with a partner named Rick “The Beamer” Robertson to do a morning team show in Dallas. I drove there from Louisiana to talk to the PD about the gig, and met Rick for the first time when he arrived about a half-hour later. The first thing he did was to stick out his to shake, and say, “Hi, I’m Rick, your mail-order bride.”
I knew we were going to get along.
The station, sadly, wasn’t that great, but we worked hard to have a great morning show, and did well. It was a lot of fun.
But here’s where you get something to think about… Continue reading