Besides working with young talents to help them accelerate to “warp speed” really quickly, there’s one other area of coaching that really lights me up – helping “seasoned pros” update their sound, so they come across as being in the 21st century.  Losing old habits isn’t really that hard.  LOTS of old dogs learn new tricks.

Recently, a veteran broadcaster on a Talk show that I coach needed to take a hard look at his vocal approach.  His vision was that he was sitting at a table for eight or ten people, and needed to project loudly enough so that everyone at the table could hear him.

That probably was what most people thought when he first started, that a BIG voice that “PRESENTED” everything was the right sound.

But not now.  Things are more intimate than ever.  No one wants to feel shouted at.  So to bring him up to speed, I told him to think of the show as a table for three – him, his partner, and me (the listener).  Anything past that will be too loud, and not really sound like you’re actually talking to me, instead of at me.

Sounding animated, indignant, or excited about something is a different matter.  My buddy Mancow has that down to a “T”.  But shouting everything only worked well for one person: the great Foghorn Leghorn.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.

I’ve never heard anyone actually say this in a focus group or listener panel, but I guarantee you this is the first thing ANYONE thinks when they hit the button and your station comes on:

Is there something going on here?…or is there nothing going on?

It’s that simple, and it only takes a few seconds for the listener to decide.

Now you may think that doing trivia, This Day in History, “Hollywood News”, or quacking about something you saw on Facebook automatically means that there IS something going on, but those things are not intrinsically good in themselves.
And some music-intensive stations think that just the music and promotional announcements are enough. They’re not.

“Interesting” is not the same thing as Compelling. And “Activity” is not the same thing as Accomplishment.

Now go back and look at what you’ve prepped for today’s show. Is it just “stuff”, or will it really connect with the listener? It has to ENGAGE me to really work.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.

This tip is specifically for team shows, but it applies to anyone who has someone else in the studio, whether that’s a partner or an interview with someone.

It’s really boring to tune into a couple of people who start a break (or a segment) by only talking to each other.  It makes the listener feel like he or she is outside the house, looking at the party through the window.

There’s an easy fix for this, but you have to do it EVERY time:  Talk to ME (the listener) first, THEN talk to each other.

Here’s an example from years ago, when I worked briefly on the morning show with one of my dearest friends, “Brother” Jon Rivers in Dallas at KLTY.  (You’ll also hear our newsman and Producer reacting.)  It was on a Monday.  I had taken the previous Friday off to go work with a station in Orlando, but instead of turning to me and saying “So how’d your trip to Florida go?” listen to how Jon started it…

Note: If you listen closely, you’ll hear Jabba the Hut’s laugh as I mention him.  The laugh was Jon’s idea, and he loaded it into the computer before we got on the air that day.  Just another example of Jon’s brilliance.  Production Values – even for something that small – can add an extra dimension.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.

Mark Ramsey is one smart dude. See: http://www.markramseymedia.com/

If you’ve worked with him, or even just read or seen some of his stuff, you already know that Mark is always grinding away, looking to the present only as it applies to the future, and helping stations refine what really connects with listeners.

One of his most engaging thoughts is how essential “memorable moments” are to creating fans of your show (and the station).  All the best Consultants’ minds have their own takes on this, but as you may have noticed, I focus on EXACTLY HOW things work.

So, if you want to get on the fast track to creating those Memorable Moments, here’s the foundation in coaching terms:

It’s all about Emotion and Opinion.  You HAVE to give an opinion to be remembered.  And ALL memorable radio comes from an Emotional place.  (The same as great books, great plays, great movies, and great music.)

People NOTICE it when something comes from the heart and reveals something about not just what you think, but also what you FEEL.

Here’s a great example, from my friend Norm Hitzges on The Ticket in Dallas:

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.

The space between KNOWING what to do and actually DOING it is the biggest space in the process.  By isolating the purpose of each break – what this break is about, each time – you close the gap.

It’s never “Ready, Fire, Aim.”  Unless you’re sure of how you’re starting, what the “plot points” are, and what the Destination of a break is, you’re playing Russian Roulette with that break, no matter how short or easy it may seem to be.

The time to do your thinking is BEFORE the mic opens.  Then you just relax into the performance.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.

Bet you’ve heard this a hundred times…one person says something, then the other person says “I was gonna say…” and tacks on another thought. If you’re that second person, this may seem innocuous to you, but it carries several liabilities:

First, it’s not in the “now”, so, of course, it stops the momentum. (Or even makes it go backward.)

Second, what “I was gonna say…” REALLY says is “I’m determined to get this thought in, even though the moment has passed, come hell or high water.”

Third, it gives the impression that you have to get in the last word—or even worse, like you’re trying to “top” the other person’s thought.

So the solution for “I was gonna say” is…don’t say it.
Remember, every single thing said by each person (and that can be a caller or guest) should move the subject FORWARD, like the game “leapfrog” that we played as kids.

When you stop wasting words and embrace the discipline of just letting it go instead of forcing a thought in, you’ll have taken a step forward in being perceived as not wasting the listener’s time. With all the ‘buzz’ about PPM indicating that breaks should be short, it’s important to realize that it’s not really always about length as measured by a stopwatch; it’s also about how long it FEELS.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.

You’ve heard this, and you’ve seen it done on TV commercials, too. One person starts a sentence, but then it’s split up as another person continues it.  I saw a TV spot where EVERY sentence was split up among several different people.

And I can’t count how many morning show promos have been done this way.

[1st voice] “Hi, I’m Snarf…”
[2nd voice] “and I’m Garfle…”
[1st voice] “from the Snarf and Garfle show…”
[2nd voice] “All this week, we’re giving away tickets”
1st voice] “in the alley next to the Keith Urban concert…”
[2nd voice] “you could be the winner…”
[1st voice] “and get mugged by a drug dealer!”

This is just editing gone crazy.

Give yourself permission to sound more plausible.  Don’t split sentences up.

In real life, when someone finishes the other person’s sentence, it’s either too “cutesy” or just downright annoying.

Plus, you destroy the rhythm of the copy when you do those half-thoughts.  It’s difficult to match the other person’s tempo and emotional vibe, so it ends up sounding choppy.

One person does the greeting. The other does the main message.  The first person then tags it.  Each completes his or her own sentence.  You get the same effect – an energetic read – without having to rush like your pants are on fire.

(And it sounds more real.)

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.

George Carlin used to do a routine about how we’ve “softened” our language. How “shell shocked” morphed into “battle fatigue”, and then, over time, into “Post-Traumatic Stress Disorder” – or the even more nondescript PTSD, which makes that terrible condition sounds like it can be cured by taking a Midol.

In many ways, radio’s guilty of this, too. A tragedy happens, and all we hear is “Our hearts and prayers go out to them” instead of showing real concern. In today’s PC News, “alleged perpetrators” doesn’t sound the same as “the guy they think robbed the store,” and you’re doing someone a favor when you say he’s been accused of “spousal abuse” instead of beating up his wife.

Let’s lighten this up a bit:
Personally, I saw this coming a long time ago, when the first hard drug I ever had—sugar—became unacceptable to cereal manufacturers, and Sugar Crisp became the soft, lovingly castrated “Golden Crisp.”
GOLDEN CRISP? What the heck is that? Sounds like how French fries should come out…golden crisp. And the Sugar Bear, that lovable dispenser of this children’s version of heroin, became the Honey Bear or Golden Bear or something. No, wait…Jack Nicklaus was the Golden Bear. Oh well, that’s not the point.

But this is: Don’t get so generic or politically correct in your language (or your format or your subject matter) that you lose your PUNCH. Smooth peanut butter may sell more, but it feels better to eat a glob of CHUNKY.

Have some GUTS. (Not “intestinal fortitude.”)
Show some SPUNK. (Not some “spirit.”)
And by the way, Mother Goose, Jack did NOT fall down and break his “crown.” He CLONKED his head on a big ROCK, and now he’s bleeding like a stuck pig.

Your language should convey EMOTION. Generic language makes you seem like you don’t have any.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.