No doubt about it; the thing I get asked about the most is Content; what to talk about each day. Choosing the right Content is crucial to doing a great show, no matter what your radio station’s format is.
Some of your Content is provided for you with station promotions and events, contests, special listener “clubs” that give feedback on the music, stuff like that. And in a music format, there’s always stuff about the artists, concert dates (if they apply to your market), and whatever special musical features you provide.
But that’s only about half of what you need.