“Your format sounds small,” an industry friend recently told me.
I reckon’ he knew how to get my attention.
“If your station can be transformative in someone’s life as you claim, then why do you spend 99% of your time focusing on the nuts and bolts, the songs, the artists, the deejays, the features – the stuff any radio station in any format can do.
Why don’t you focus on what matters most?,” he says from an outsider’s perspective.
Coming out of the pandemic and through a turbulent election season people are looking for answers. People are looking for hope.
Hyundai’s recent campaign “Hope is our greatest feature” offers us a perspective.
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