Reckon’ you’ve heard this before.
Everyone’s favorite radio station is the station that plays their favorite music. That’s the easy part.
Most GMs and PDs nod their heads in response to the question “would you like to grow your audience?,” much like being asked if you’d like to have whiter teeth, or if you wish Trump would stop Tweeting.
I’ve found that few programmers really comprehend the conundrum of attracting new listeners while playing songs they simply don’t know.
One can’t prefer something one isn’t familiar with
Or put the other way, “familiarity is preference,” as Mark Ramsey says.
So, what’s the solution?