Coaching air talent is one of the most challenging aspects of being a program director.
Firstly, most PDs have received little coaching on their own air work during their career. There is a frightening amount of “throw ’em in, hope they can swim” as we give people a microphone that connects to a gazillion megawatt transmitter to communicate the Gospel message to the masses.
Secondly, even fewer PDs get any training in how to be a really swell PD. But that’s a Frost Advisory for another time. (See #89 – Other Than the Title What Makes You Think He is the Program Director?)
Someone once said, “if you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”
Okay then, here are some tools:*