Sitting in a drive-thru will never feel the same to me again.

Did ya know that Chick-fil-A has an entire facility in Atlanta devoted to hatching innovation? In fact, it’s called The Hatch. (It’s terrific when names reflect the possibilities that can happen there. So much better than Building A or Building B, don’tcha think?)

The walls at the Hatch are covered with photos of some of Chick-fil-A’s best customers. What a contrast to a radio station with walls adorned with gold records and photos of artists.

I remember the feeling. I was actually happy to see a yellow school bus.

Despite the fact that my kids were well past the age of taking the school bus seeing one that day was no less meaningful to me.

We were coming out of the pandemic and the yellow school bus was a sign that life was returning to normal. Even with the obvious downside of being caught in slower traffic and my morning commute would be delayed there was a much bigger idea that I could embrace.

The bigger idea transcended the bus’s functional purpose.

It is said that Michelangelo is the greatest influence on western art in the last 500 years. Most of his sculptures, paintings, architecture works, and poetry were in service to the church. When asked how he was able to accomplish his most famous sculpture The Statue of David, he responded simply,

“I just took away everything that didn’t look like David.”

That’s a quote that I often refer to when coaching talent.

Michelangelo lived in a time where most of the art in the world was influenced by the Christian faith. Today, obviously, we live in a much different time. In fact, our faith is virtually absent from culture and the public square. That is, with one exception that perhaps you’ve not thought of.

I just want to warn you this Frost Advisory is going to be a little different. But that’s okay because that is the point.

The CCM format is known for many good things; inspiring hope, encouraging people in difficult times, and offering a more eternal perspective.

But let’s face it, our format is not particularly known for being creative. We can all name well-known radio stations that don’t sound much different than they did twenty years ago.

On this 54th anniversary of man on the moon I reckon’ it’s a good time to bring it up.

With the historic words, “One small step for man, one giant leap for mankind,” Neil Armstrong and Buzz Aldrin became the first men to walk on the moon, followed closely by the planting of the American flag to show that the USA was first in this historic achievement.

Radio stations whose foundation is “Beliefs and Values” have an opportunity to communicate that position by putting their flag in the ground.

I first loved baseball because my dad loved baseball. In fact, my first game ever was a really big deal – I got to see my baseball hero Mickey Mantle get the first hit in the very first indoor baseball game at the Astrodome in Houston.

My dad simply said, “You should see this.”

Everyone’s favorite radio station is the station that plays their favorite music.

Why does this matter?

People love what is familiar, and what is familiar is what we love.

The United States of America was born 247 years ago with a Declaration of Independence, and a subsequent Bill of Rights for all citizens to life, liberty, and the pursuit of happiness. But as Americans we know that with rights comes responsibility.

So it is for your radio station.

What do you passionately care about?

I’ve never heard anyone say that they loved a generic music channel like you can find on XM/Sirius, unless it was something offbeat that appealed to only three people such as the Jamaican Bongo Channel or the Left-handed Texas Fiddler channel.

Things that are generic don’t generate passion and loyalty. If a customer can take it or leave it… chances are they’ll leave it.

Quick! Name a TV dad that is portrayed as a positive role model! How ’bout in movies?

They say that 85% of men in prison grew up in fatherless homes. Role models can change the trajectory of a life. My dad certainly did for me.

As a format that is foundationally about beliefs and values, we have the opportunity to tell a better story about the role of men than what is typically on TV. (To prove my point I did a Google search for Best TV Dads and the list included Homer Simpson, Herman Munster, and Archie Bunker.)