Recently, my brilliant friend and associate John Frost wrote a column that struck gold. While he was specifically addressing Contemporary Christian Music stations, I believe his points resonate with every format. Here’s part of what John said:
When you think about the people that have had the greatest influence on your life, I reckon you’d say they were GIVERS. Continue reading
Like Dracula, Godzilla, and Freddie Krueger, the rhetorical question disease is popping up again. My crusade to kill off weak, obsequious questions and make stronger, more revealing statements, has apparently faltered. I could give up. But… no.
Quick review…
In the old days, we got listener reaction on the phone. But now, with social media, a lot of input comes from Facebook, etc.
The result is hearing “Jim says…” or “Samantha said…”
Faceless names. I know nine people named Jim. Which one is he?
Radio is all about telling stories. But I keep hearing people repeat things all the time on the air. What a drag.
IF you repeat something because you’re pounding a point home, that’s okay. (It was a huge part of George Carlin’s act. Chris Rock does this to good effect, too.) And repeating things is a good tool to use if you’re talking to a 3-year old.
But repeating something just because you’ve forgotten that you already said it, is NOT okay.
As anyone who took a first-year Speech class in college knows, unconscious repetition is a bad habit. Saying things ONCE is the best and most efficient way of telling a story.
Tighten it up. You might – dare I suggest this – actually rehearse it beforehand, instead of just fiddling around hoping it all just magically works out somehow.
Radio is all about telling stories. But I keep hearing people repeat things all the time on the air. What a drag.
IF you repeat something because you’re pounding a point home, that’s okay. (It was a huge part of George Carlin’s act. Chris Rock does this to good effect, too.) And repeating things is a good tool to use if you’re talking to a 3-year old.
But repeating something just because you’ve forgotten that you already said it, is NOT okay.
As anyone who took a first-year Speech class in college knows, unconscious repetition is a bad habit. Saying things ONCE is the best and most efficient way of telling a story.
Tighten it up. You might – dare I suggest this – actually rehearse it beforehand, instead of just fiddling around hoping it all just magically works out somehow.
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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2022 by Tommy Kramer. All rights reserved.
Little things matter, because the listener is continuously forming an opinion of you as he or she listens.
One overlooked deejay thing is what I call “The Echo” – where you say the title of a song the last thing out of your mouth, then the song begins by singing that title. “Why would that matter?” you may ask.
As air talents, we get handed some pretty unwieldy things to put on the air sometimes. Even with the best of intentions, sometimes a contest or promotion is written up as awkward sentences that no human would ever say to a friend in a real-life conversation.
So let me help you with two thoughts – one from the great voice acting coach Marice Tobias, and the other from the amazing British character actor Charles Laughton. Here they are, in reverse order:
Here’s a question for you: When’s the last time you did something nonsensical on the air?
I love radio, but most stations I hear nowadays are SO BORING. A bunch of people reading crap off a computer screen. Where’s the creativity in that?
It’s absolutely stunning to see how few people listen to their own air work.
Back when dinosaurs roamed the Earth, we had “skimmer” cassettes that started recording when the mic went on, and then stopped recording when the mic went off. It was a ‘given’ that I’d take the cassette of that day’s show and listen to it as I drove home from work.
It’s even easier now. You can do it on your phone by just logging into the system. Continue reading
Each coaching session I do gets a short written recap afterward. I keep it simple, and often include an example from that person’s air work.
Recently, a talent talked about the dreary weather forecast, and noted that it made some people crabby. Then she paused…and added, “Okay, it makes me crabby.”
I sent this in her recap:
Very nice, Sarah. 
Opening up and sharing your quirks and foibles will always work. Even if people don’t feel the same way you do, they’ll weigh your feelings against theirs, and that in itself is connection.
Feel free to keep that up.
Hopefully this tip will serve two purposes: (1) it shows how easy it is to pull someone a step closer to you when you’re on the air, and (2) it should take away any fear you have of coaching.
That small, but highly connective moment might have gone unnoticed. But to me, it’s the germ of the whole purpose of being on the air – to CONNECT with the Listener.