The main challenge in bringing great Content to the table each day is that it takes a little work – something that it seems like the vast majority of air talents now see as more of a nuisance than anything else.
So what we get a lot of the time is the “kicker” story – one of those supposedly “amusing” stories like the “stupid criminal of the day” tripe, or innocuous, space-filling items like one I saw the day of this writing, “What your crush on Keanu Reeves actually means, according to science.”
This is the lamest form of show prep. Here’s why:
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