The great movie Director Alfred Hitchcock was once asked by a reporter, “Is it true that you said all actors are cattle?”
Hitchcock replied, “No, I did not say that all actors are cattle. I said that all actors should be treated as cattle.”
Whenever you have a guest – or a guest host – keep that in mind. If the guest or guest host is from TV, chances are that they know NOTHING about radio. They know about hair product and how to read a teleprompter, but if they knew anything about keeping a viewer around, they wouldn’t keep saying things like “after this break” or “when we return.” (I’ll dive further into this in a future tip.) A guest, like someone who’s on “The Biggest Loser” or whatever, knows even less. They’re pretty much like ducklings, just trying to smile and not sound like amateurs.
YOU have to organize things for them.