“Sometimes you have to watch somebody love something before you can love it yourself.” Donald Miller, “Blue Like Jazz”

Think about the things you love.

I first loved the guitar because my high school buddies Kenny and Wally loved the guitar.

I first loved baseball because my dad loved baseball. In fact, when you ask someone how they became a baseball fan they usually respond by talking about someone else.

I love Mexican food because I’m a Texan. It’s the law.

I first came to faith because it was lived out for me by two people I admired most – my mom and dad. I wanted to be like them. In fact, I still do.

Everyone that listens to your station does so because they love something else. So every effort we make to make them love our radio “stuff” misses the point. It’s like trying to convince a baseball fan to love a team because the bases are 90 feet apart.

It’s not about Hercules and the Chicken Fat People’s new CD or concert tour. It’s not about which artist won what award. It’s not about 52 minutes of continuous music, 5 in a row, fewer interruptions, or more this or less that.

Take a walk through ‪#‎Mypostseason‬ on Instagram. You’ll see very few pictures of baseball players, and even fewer of runs, hits, and errors. What you will see are lots of happy people with their friends celebrating and having a splendid ole time at the ballpark, proudly wearing their team’s gear.

People love your radio station because they love something else. When you figure that out, just stand back and watch people begin to love your station.

“We buy what we buy to remind ourselves – and tell the world around us – who we are. We even choose our service providers based on how closely they mirror the way we would run their company. We’re attracted to reflections of ourselves. A salesperson points out this reflection, “That’s you, isn’t it?” and then gives the intellect the facts it needs to justify the purchase. Win the heart and the mind will follow.” Roy Williams