That’s the announcement that came over the airport PA.  But the announcement seems self-evident, doesn’t it?

Atlanta is in the eastern time zone.

Unless…

…you’re not from Atlanta.

And most of the 250,000 travelers per day through the world’s busiest airport are NOT from Atlanta.

Almost everyone has to catch another flight.  So time matters.

The seemingly self-evident becomes vital with a simple change of perspective.

Your listener has a perspective. Great stations learn it.