“Sometimes you have to watch somebody love something before you can love it yourself.”
~Donald Miller, “Blue Like Jazz”

Think about the things you love.

I love the guitar because my high school buddies Kenny and Wally loved the guitar.

I love Mexican food because I’m a Texan.  It’s the law.

I first loved baseball because my dad loved baseball.  In fact, when you ask someone how they became a baseball fan they usually respond by talking about someone they love.  There is no better example than following last year’s World Series when Cubs’ fans wrote the names of loved ones on the brick wall at Wrigley Field.  Curious, isn’t it?

Everyone listens to your station because they love something else.  So every effort to make them love our features and sweepers misses the point.  It’s like trying to convince a baseball fan to love a team because the pitcher’s mound is 60 feet 6 inches away from home plate.

“Write because you love the reader.  Never write to prove your point.  Write to remind the reader they have infinite value.”
~Donald Miller

People love your radio station because they love something else.  When you figure that out, just stand back and watch people begin to love your station.