There is a neighborhood in my town where the billboard messages have a similar theme, seemingly choreographed as I drive past them on the six lane highway.

“Dan (the lawyer) got me $800,000!”

“My ticket clinic got my case dismissed”

“Divorce for Men”

“Pawn shop!  Get money instantly!”

“Car accident? You could be eligible to get $10,000!”

Each billboard seems to be tapping into the unspoken question, “How can I get what’s coming to me?”

“…anticipate and answer your customer’s unspoken questions.  Don’t blather on about the things you wish they cared about – even if those are the things the customer really ought to care about – until you’ve first answered the question that’s on their mind.”
~Roy Williams

Too many radio stations seem to be answering questions no one is asking.