I heard someone play the violin this morning in church.  I love the violin, but for a different reason than most.  I love the violin because my mother played the violin.

“Sometimes you have to watch somebody love something before you can love it yourself.  It is if they are showing you the way.”

“Each person has a different set of biases and values and assumptions, and those world views are influenced by their parents, their schools, the places they live and the experiences they’ve had to date.  Their world view is the lens they use to determine whether or not they’re going to believe a story.”

How does your station connect with the things your listeners love most? 

How does your station demonstrate that you love her family (or that she does)?

How does your station demonstrate that you love her community?

How does your station demonstrate that you love and encourage her faith?

Successful stations connect to their listeners’ world view then use that to frame the station’s purpose and vision.

You could say it is a lesson I first learned from my mom and her violin!

Thanks, Mom!