Happy drivers make better drivers.

A recent campaign by Hyundai Sonata ignored the usual data drivel typical of automobile advertising. Instead, it captured an emotional moment that most of us have experienced while driving: singing along to a song on the radio.

Your station has an emotional connection with your listeners. Maybe it’s because they are inspired by listening, feel more hopeful, or you help put them in a better mood. Whatever the reason, it’s emotional.

People don’t tune to your station because of what YOU are, they tune to your station because of who THEY are.

That happens in almost no other format. If you listen closely you may hear them singing along.