We’ve chatted a lot over these 655 Frost Advisories about how to grow your station. Growth is the fruit of adopting common ground; of making the unfamiliar familiar.

As we’ve discussed, common ground is the biggest barrier for growth in our format because the music is generally unfamiliar to new listeners. And let’s not forget that everyone’s favorite radio station is the station that plays their favorite music.

Unless your station is about something more significant than just the music.

I believe we can use this simple idea as a foundation for a successful station. Let’s use our similarities (values, lifestyle, world view) to build common ground…

…and let’s use our differences to fascinate our listeners with creativity, surprise and delight, and expressions of joy.

Art and science. Sometimes the simple ideas are the best ideas.