The United States of America was born 247 years ago with a Declaration of Independence, and a subsequent Bill of Rights for all citizens to life, liberty, and the pursuit of happiness. But as Americans we know that with rights comes responsibility.

So it is for your radio station.

Yes, you have the right to play any song you want. But you also have the responsibility of creating loyal fans which begins with a foundation of songs they know and love.

Yes, you have the right to talk about anything you want. But you have the responsibility of connecting with common interests and values. That’s how groups become tribes, and tribes become movements.

Yes, you have the right to blabber on as long as you want. But you have the responsibility of communicating effectively, which means being purposeful, prepared, and precise.

Yes, you have the right to be among the lowest rated stations in your market. But you have the responsibility that goes with being the largest church in town. That requires your station to have a clear vision effectively communicated to your team and your listeners. (See Frost Advisory #541 – People are searching for WHY)

On this 4th of July weekend, let’s wave our flags, shoot off our fireworks, and sing our patriotic songs.

But let’s not forget our responsibilities!