On this 54th anniversary of man on the moon I reckon’ it’s a good time to bring it up.

With the historic words, “One small step for man, one giant leap for mankind,” Neil Armstrong and Buzz Aldrin became the first men to walk on the moon, followed closely by the planting of the American flag to show that the USA was first in this historic achievement.

Radio stations whose foundation is “Beliefs and Values” have an opportunity to communicate that position by putting their flag in the ground.

A new campaign by a company called “EveryLife” is a brilliant example of this.

First, they connect their vision and worldview to something that is already top of mind.

“While so many companies are promoting what is wrong, we choose to celebrate what is right.”

They share their “Why“

“EveryLife’s creation is a miracle in and of itself. We are a small group of parents who are passionate about our faith, our families, and were deeply impacted by the stories of expecting parents who boldly chose to protect the lives of their babies.”

Identity

“So we started EveryLife – a company that stands with you, because we are you.”

Community, not commodity

“We wanted to create a community as much as we wanted to create a company. A community that is as excited about parenthood as we are and provides our moms and dads with resources, dialogue, information, and products that share the joy, the importance, and the path to being an excellent parent.”

“Commodity is something that can be replaced, removed, exchanged for, or even ignored… for something that is better, faster, or cheaper. But community, that’s an entirely difference animal. A community is a sense of belonging. We all need it. We all need it now more than ever.”

Sangram Vajre

Vision and transformation

“We wanted to inspire a new generation of parents to choose and celebrate life, too. As a community of like-minded parents, we can raise the next generation with the values that made this Nation great.”

This one small step in how you communicate your station’s values could be one giant leap in building a legacy.