Our neighborhood’s official start to the Christmas season begins at the gazebo next to the lake with the main attraction being the arrival of jolly ole St. Nick on the top of a local multimillion dollar fire truck! Your tax dollars at work!

Having lived in our lovely neighborhood for almost three decades (quite a departure for this previously nomadic deejay) walking toward the gazebo we instantly gravitated to those familiar to us. We saw Jim and Chris who perform in the Christmas cantata every year, and there was Lori and Cary whose daughters grew up with our girls, not to mention those who were familiar simply because their pooch had been mutually sniffing with our Golden Doodle Maggie.

The same thing happens with your radio station (sans dog sniffing), particularly during the Christmas music programming. Listeners seek out that which is familiar. This is particularly true with new listeners attracted by your Christmas music programming. Did you know that…

The word “familiar” comes from the Latin familia, the word for family?

In a format where the music is generally unfamiliar to new listeners, the Christmas season is the greatest opportunity to be familiar and meaningful to new listeners.

Like my neighborhood Christmas party those tuning to your station will be gravitating to what is familiar. People love what is familiar, and what is familiar is what we love.