It’s ironic, isn’t it?

In a format that is all about belief, few stations ever share what they believe.

Not a doctrinal statement, but a brand position. A flag in ground. A line in the sand. A reason to be on the air.

Chick-fil-A has one. Your money is no good there on Sunday.

Apple. It’s using is so easy there are no instructions.

In his TED talk, How Great Leaders Inspire Action, Simon Sinek says,

“People don’t buy what you do; they buy WHY you do it. If you don’t know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do?”

How does your radio station communicate what you believe?