This Frost Advisory is a personal tirade. I’ll apologize in advance.

Now lazy disc jockeys have another excuse to be lazy.

I was recently listening to a very well known radio station when I heard the talent talk about Facebook – for three consecutive breaks.

He saw THIS on Facebook, he saw another talent post THIS on Facebook, and he saw an artist post THIS on Facebook!

On one hand the internet is a terrific resource for stations to connect with their fans. On the other hand, it has become an excuse for talent to be ordinary; no unique perspective, no special connection to the listener’s life, just the dee jay equivalent of “This Day in History.” (National Belly Button Lint Day, don’tcha know!)

Let’s go back to the basics:

A talent’s purpose is to add value to the music environment; a host, if you will, of a shared listening experience.

Referring to something you’ve seen on Facebook is like talking about how you got into your car before you drove to the Grand Canyon. It’s not the point.

If there is a story from Facebook worth telling, then tell that story. But it’s always about the story, it’s not about Facebook!

P.S. Please forward this to every air talent you know. And tell them you saw it on Facebook!