This morning in church I heard a very compelling message about that church’s commitment to missions in Africa.

Afterward I turned to my daughter and said, “That’s one of the best messages I’ve ever heard him preach.” She replied, “That’s because missions are his passion.”

Mic drop.

I once worked with a radio station whose program director rarely showed up for my coaching sessions with his talent. Curious, I thought. If I were the PD, wouldn’t I want to at least hear how the consultant was brainwashing my air staff? Maybe I’d even learn something, too.

I once worked with a music director that was frequently tasked with picking me up at an airport an hour away and escorting me to the station. I don’t recall him ever listening to the radio station during our drive, nor initiating conversation about programming.

I once worked with an air talent that would sit in the studio and board op the show she had ALREADY voice tracked. I’M NOT MAKING THIS UP, as Dave Barry would say.

I once worked with a radio station that for a full day the traffic bed played several times an hour with no traffic report over it. Seems it was a holiday and no one in programming was listening.

Well now.

My guess is that you could add to this list, but I won’t ask because it would hurt.

What’s the point?

We can coach talent on show prep and execution…

…we can help them understand that people tune to our radio stations for specific reasons and we need to deliver on expectations…

…and it doesn’t matter what we do if what we do doesn’t matter.

But none of that matters if they don’t care.

“The world is not changed by people who sort of care.”
Sally Hogshead